How St. Elizabeth Healthcare boosts brand building | NRC Health posted on the topic | LinkedIn (2024)

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How can healthcare marketing balance brand building and performance? We sat down with Matthew (Matt) Hollenkamp, VP of Marketing and Public Relations at St. Elizabeth Healthcare, to discuss just that. With over two decades of experience in consumer goods, healthcare, and non-profits, Matt offers a unique perspective on this dynamic balance.In this Q&A, Matt shares:- Strategies for aligning marketing with organizational objectives- The importance of understanding and segmenting target audiences- Insights into using NRC Health’s Market Insights tool for measuring brand equity- How St. Elizabeth Healthcare's "I’m Right Here" campaign created emotional stickiness and resonated both internally and externallyDiscover how these strategies can elevate your healthcare marketing efforts and ensure a powerful connection with your audience. Read the full article here: https://bit.ly/3yA67F4#HealthcareMarketing #HumanUnderstanding #NRCHealth #MarketingStrategy

Balance brand building and performance marketing in healthcare - NRC Health https://nrchealth.com

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    "I'm right here."For St. Elizabeth Healthcare, this phrase that started as a marketing campaign has grown to a rallying cry for their organization, with a nurse leader even (without prompting) building patient experience training around it and what it stands for. "Where we can truly affect the experience and how our associates are living that out—that’s connecting what’s being put through marketing to what’s happening every day at the bedside." - Matthew (Matt) Hollenkamp, VP of Marketing and Public Relations.Check out our Q&A with Matt to discover how you can balance brand building and performance marketing in your organization! https://bit.ly/3yA67F4 #HumanUnderstanding

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